Rio Resort Case Studies

How We Increased Bookings & Visibility

Rio resort website

Rio Resort, Lansdowne, is a serene riverside property celebrated for its unique wooden cottages, tranquil setting, and immersive nature experiences. While the resort consistently received positive reviews for its in-person guest experience, its major challenge was a lack of digital storytelling and competitive online presence. The reliance on OTAs obscured the resort’s unique appeal (riverside tranquility, pet-friendliness) and cut deeply into profit margins.

Rio Resort partnered with Grow My Business to shift its narrative, drive high-value direct bookings, and establish the resort as the premier nature escape in the Pauri Garhwal region.

Our Strategy

We implemented a content-driven strategy focused on visual appeal and experiential keywords to appeal directly to the target audience—city dwellers seeking a peaceful, picturesque getaway.

  • Experiential SEO & Content Strategy: We moved beyond generic keywords to target high-intent phrases like “riverside stay Lansdowne”, “pet-friendly cottages Lansdowne”, and “weekend getaway near Delhi” to attract guests looking for the specific experience Rio Resort offers.

  • Visual Storytelling on Social Media (Instagram & YouTube): We created high-quality video and photo content showcasing the resort’s unique features—the riverbank, the bonfire experience, and the cozy wooden interiors—making the property highly shareable and driving traffic from aspirational travelers.

  • Optimized Direct Booking Funnel: We ensured the website had prominent “Book Now” CTAs, showcased exclusive direct-booking perks (e.g., complimentary bonfire/tea service, free pet-stay), and streamlined the checkout process to minimize booking abandonment.

  • Hyper-Local Google My Business Management: Focused on updating GMB with stunning new photos, consistent Q&As, and optimizing service listings (e.g., “resort with bonfire,” “trekking access”) to dominate the local map pack.

  • Targeted Retargeting Campaigns: Used Google and Meta Ads to re-engage users who visited the site but did not book, showcasing different room types (cottages vs. deluxe rooms) and special packages to prompt conversion.

seo report

The Results

The focus on digital storytelling and conversion optimization delivered a major increase in profitability and brand ownership.

  • increase in high-value organic traffic targeting experiential keywords.

  • growth in direct website bookings, dramatically reducing OTA commission costs.

  • Return on Ad Spend (ROAS) for direct booking campaigns.

  • Top 5 ranking for “Riverside Resort Lansdowne” (previously unranked).

  • surge in referral traffic from Instagram and travel blogs, validating the content-first approach.

  • Increased average booking value (ABV) by upselling unique experiences like private dining and bonfire packages directly on the website.

Client Feedback

“Grow My Business captured the spirit of Rio Resort and translated it into a digital strategy. We now attract guests who specifically seek out our unique riverside experience, not just a place to stay. The increase in direct bookings has been transformative for our bottom line.”

Manager Rio Resort Lansdowne
Client project 3

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