7 Hills Hotel & Resort Project

How We Increased Bookings & Visibility

7 Hills Case Studies

7 Hills Lansdowne is a premium hotel and resort known for its luxurious accommodations, stunning views, and world-class service. Despite offering an unparalleled guest experience, the hotel faced a critical business challenge: limited online visibility and an over-reliance on Online Travel Agencies (OTAs) like Expedia and Booking.com. This dependence led to high commission fees and a lack of control over the customer journey.

7 Hills partnered with Grow My Business to strengthen its digital presence and boost profitable direct bookings through a targeted, integrated strategy encompassing SEO, website optimization, and social media marketing.

Our Strategy

We implemented an aggressive, six-month digital strategy focused on capturing high-intent traffic and converting it into direct revenue.

  • Revamped Website for Better UX & Conversions: We audited and redesigned the website with a mobile-first approach, focusing on clear navigation and an extremely fast, user-friendly booking engine to minimize drop-offs.

  • Optimized 50+ High-Intent Keywords (Local + Travel): We executed comprehensive SEO targeting phrases like “luxury hotel Lansdowne” and “best resort near river” to ensure 7 Hills appeared at the top when people were ready to book.

  • Ran High-Conversion Google & Meta Ad Campaigns: We deployed targeted PPC campaigns specifically designed to capture customers searching for the brand by name or comparing OTAs, driving them directly to the hotel’s website.

  • Strengthened Local SEO and Google My Business (GMB): We claimed and optimized the GMB profile, standardized Name, Address, and Phone (NAP) data across the web, and implemented a strategy for generating new, positive reviews to dominate local map searches.

  • Created Engaging Social Media Content to Build Brand Awareness: Our team developed a content calendar focused on aspirational travel imagery, behind-the-scenes glimpses, and local area spotlights to build an engaged community and increase direct website referral traffic.

The Results

The strategic partnership yielded rapid, measurable impact, moving 7 Hills from an OTA-dependent property to a direct-booking powerhouse.

  • increase in organic website traffic (year-over-year).

  • growth in direct bookings, significantly reducing commission costs.

  • Top 3 rankings for major local hotel keywords in Google search results.

  • star rating maintained across all major review platforms.

  • increase in lead generation from high-value group booking inquiries.

  • Higher engagement on Instagram & Facebook, successfully building an aspirational brand image that drives desire.

Client Feedback

“Grow My Business completely transformed our digital presence. Before, we were invisible and simply feeding commissions to third parties. We now get more direct, profitable bookings and have much stronger online visibility. The team was strategic, professional, and the results speak for themselves.”

Manager 7 Hills Hotel

Let’s grow your hotel’s bookings with proven digital marketing strategies

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